finally, DVDs that will last for longer than a week

Its been a long time coming, but TDK apparently is our saviour as they have created a scratch and stain resistant surface for DVDs and upcoming formats. good stuff.. and about bloody time!

heres a snippet from the article:

Researchers at electronics giant TDK have developed a tough new coating that promises to make scratched DVDs a thing of the past and that will help usher in an emerging data storage format with 10 times the capacity of the current DVD standard.

In a test conducted by CNET News.com, a DVD treated with TDK's coating survived a determined attack with a screwdriver and a Sharpie permanent marker with no effect on playability--a remarkable feat considering how easily standard DVDs can be damaged, for example, by children.